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05 JUL 2019

Korea Company Compliance Checklist 2019

Your Korean Business Compliance Checklist

Rising overseas trade has been the driving force behind Korea’s out of the ordinary economic boom. No wonder, since it signed its first Free Trade Agreement (FTA) with Chile in the April of 2004, Korea has seen consistent growth in its network of FTA’s, all over the world. This is why Korea has become a major FTA nation that has a huge FTA network across the world.

Korea is one of its kind country in the world that has FTAs with all of the key economic alliances around the globe, as well as the United States, the European Union, the ASEAN (Association of South-East Asian Nations) and China. Therefore as an entrepreneur, you get to benefit from an FTA privileged duty rate when bringing in goods and services into Korea from almost every principal export nation.

Taking into account this remarkable growth, the Korea department of customs and similar laws have changed a lot and compliance requirements actually mean business do to business in Korea.

 


Legal and Compliance Checklist for Korean Companies

1.      Prior to the conclusion of formalities for incorporating a company in Korea, it is mandatory to get the lease agreement for office premises reviewed and approved by the Korean Government. A corporate services provider offering an entire range of services at a single window is the best solution you can have.

2.      An experienced corporate services provider can provide all the needed assistance and guidance by the company for all corporate and South Korea banking issues.

3.      Every fund amount that is deposited into a Korean bank account needs to be approved by the bank.

4.      The FIPA (Foreign Investment Promotion Act) is configured in a way to govern investment in South Korea. According to this Act, foreign investors are required to file a report with the government if they intend to invest in Korea by way of a merger or by procuring a company.

5.      To start a new business in Korea, you must get it registered by the Government, though this is applicable in select sectors.

6.      Every South Korean firm is required to file a VAT report every quarter and a tax return every year to comply with the regulation of the Republic of Korea’s Company Law.

7.      Every establishment is required to file an interim tax return with the Korean Government. This is inclusive of, (i) balance sheet (ii) income statement and (iii) a trial balance.



Compliance Obligations


Company Information Disclosure and Withholding Provisions

In the case of domestic employment income earners, employers must withhold payroll taxes once in every month, decide upon the employee’s due taxes and release a payroll tax settlement certificate on the closure of the tax period.

Companies do not have to withhold taxes at the time of paying the foreign employment income.


Safeguarding Compliance and Mitigation

In South Korea, corporations are liable to be legally penalized only in cases where laws clearly have provisions for vicarious liability. The Criminal Code has no say in the matters of vicarious liability. Therefore, an enterprise cannot be brought to book according to the Criminal Code.

At the same time, Article 4 of the FBPA and other specific bylaws that govern certain sectors (for instance, the Medical Devices Act, the Pharmaceutical Affairs Act, the Framework Act on the Construction Industry and the Housing Act) take care of the vicarious liability for corrupt practices.

Despite the fact that vicarious liability is specifically taken care of by the appropriate regulations, corporations cannot be considered accountable for the activities of their workers. This is true only if the enterprise can prove that it did what it was supposed to do to sufficiently monitor those employees.

Hence, on a practical level, a compliance program that works best may be effective to a certain extent in putting up a defense corresponding to liability claims against corporations for the doings of their workforce.

The Criminal Code has no clear provisions for any safety against extortion, pressure or fear of corruption wrongdoings. Hypothetically, in case an economic advantage is offered as a result of a squeeze and not with respect to the recipient’s responsibilities, then there is no proof of bribery.

Practically speaking, it is improbable that the courts will recognize such a plea as a defense to a local bribery misdoing, in line with the Criminal Code.

The FBPA excludes compensations to foreign state authorities that are legal as per the appropriate regulations of the other country and foreign bribery wrongdoing within the FBPA

A Korean Compliance Checklist is meant to offer just a fundamental outline of what is required to comply with the law and keep yourself safe from shareholders’ charges.  It is strongly advised that a compliance audit be carried out– if you have not completed a compliance audit of your Korean business in the past or recently.

 

Korea Business Compliance, Korea Company Registration, Korea Business Checklist


Conclusion

Accountability is a prerequisite for going global; notification and registration, in terms of compliance requisites, are going to stay here for the times to come and are likely to mushroom as the days go by.

Foreign companies with a good presence in Korea are strongly recommended to maintain a good compliance checklist. With a checklist in hand (that acts like a compliance monitoring system) foreign enterprises are as safe as home in Korea and their businesses will benefit when a universal audit and government inquiries take place.

A successful compliance checklist directly results in reducing noticeable and indefinable losses by avoiding occurrences and insufficiencies by way of early rectification and maximizes the company’s mid-term as well as long-term profits.

Alternatively, in a roundabout way, it enriches the reputation of the organization by lowering the desire in employees to engage in any kind of fraud. At the same time, it helps carry out proactive preventive measures.

Also, it’s extremely important that stakeholders understand this fact of business, formalize this new reality and ensure adherence to all such requisites. The inability to do so can bring global commerce to a dead halt for any company that fails to demonstrate compliance. Contact us for more information on Korea company compliance criteria.

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Korea Company Formation: Your Essential Guide to Expansion

In the age of global connectivity, South Korea stands out as a beacon of technological advancement and economic prosperity, offering promising opportunities for international businesses. Establishing a subsidiary in this market goes beyond mere access to a thriving consumer base—it serves as a gateway to a hub of innovation. However, venturing into this realm requires meticulous strategic planning and a deep understanding of the local business environment. This guide provides a comprehensive overview of the key stages in the process of Korea company formation, ensuring a smooth and compliant entry into one of Asia's most dynamic markets. Navigating the Registration Process Launching a subsidiary in South Korea begins with the pivotal step of registration. This involves selecting the appropriate legal entity, such as a joint-stock company (Chusik Hoesa) or a limited company (Yuhan Hoesa), each carrying distinct legal obligations and implications. Thorough documentation is essential, including drafting articles of incorporation, outlining business objectives, and compiling a list of directors and officers. These documents undergo scrutiny by the Korean court for approval, establishing the subsidiary's legal identity and facilitating subsequent operational processes within the framework of Korea company formation. Choosing the Right Legal Structure The choice of legal structure for your South Korean subsidiary significantly impacts control, liability, and financial flexibility. While larger enterprises may opt for a joint-stock company for scalability and fundraising capabilities, smaller businesses often prefer a limited company for its simpler structure and reduced reporting requirements. Making this decision necessitates expert legal counsel and a clear understanding of long-term business objectives and strategies. The selected legal structure ensures compliance with South Korean regulations and aligns seamlessly with the parent company's global operations within the context of Korea company formation. Navigating Financial Regulations and Banking Practices Compliance with South Korea's financial regulations is vital for the successful establishment of a subsidiary. This involves adherence to foreign exchange controls and understanding capitalization requirements. Establishing a corporate bank account in South Korea is crucial for managing transactions, payroll, and other financial activities. Additionally, transferring initial capital in accordance with South Korean investment regulations demonstrates the parent company's commitment and serves as a crucial investment for the subsidiary's future endeavors. Navigating these financial intricacies demands careful planning and consultation with experts well-versed in the local banking and investment landscape within the framework of Korea company formation. Establishing Real Estate and Infrastructure Presence Establishing a physical presence in South Korea is a complex endeavor that involves strategic decision-making regarding location, infrastructure, and real estate. Factors such as market accessibility, proximity to suppliers and customers, and the local labor market must be carefully considered when selecting a suitable location. Additionally, a comprehensive understanding of South Korean real estate law, including lease agreements and property rights, is essential. The setup phase also involves building robust infrastructure, such as communication systems, office space, and technology networks. This phase is crucial as it not only demonstrates the operational capabilities of the subsidiary but also reflects its commitment to long-term growth within the South Korean market as part of the Korea company formation process. Conclusion Venturing into establishing a subsidiary in South Korea is a strategic endeavor that, if executed effectively, offers significant rewards. Success requires a deep understanding of the Korean market, meticulous planning, and strategic execution at every stage, from legal registration to financial compliance and physical establishment. Despite its challenges, this undertaking can lead to substantial business growth and a strong position in one of the world's most dynamic economies. With thorough preparation and attention to detail, your business can successfully navigate the intricacies of setting up a subsidiary in South Korea, paving the way for a prosperous and impactful presence in the Asian market. Pearson & Partners: Your Expert Companion for Korean Market Expansion. Are you planning to expand your business into the vibrant Korean market? Let Pearson & Partners guide you through the process. We specialize in providing comprehensive visa acquisition and tax accounting services, ensuring a seamless transition. Our team is adept at navigating the complexities of Korean regulations, ensuring a compliant and smooth business setup. Contact us today for expert guidance tailored precisely to meet your unique business objectives and regulatory needs.

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How to Become a Successful Seller on Coupang

Coupang is one of South Korea's largest e-commerce companies, often compared to Amazon. It was founded in 2010 by Bom Kim and has grown rapidly, becoming a dominant player in the Korean e-commerce market. Coupang offers a wide range of products including electronics, household goods, groceries, and more, with a focus on fast delivery. They operate their own logistics network, allowing them to offer same-day or next-day delivery for many items, which has been a key factor in their success.   Before delving into this article, it might be beneficial to refer to the following piece.How to sell in Coupang Marketplace   How to Become a Successful Coupang Seller? To boost conversion rates on Coupang, sellers can employ two strategies: 1) Ensure their product is easily discoverable by customers, and 2) strive to become the top choice for a given item. Your product must appear prominently when customers search for it, ideally on the initial search results page. In cases where multiple sellers offer the same product, yours should be positioned as the preferred choice, featured above competing listings. Coupang favors sellers who consistently receive positive feedback from customers, as a satisfying shopping experience is paramount to buyers. To understand the specific elements that contribute to a positive shopping experience, refer to the checklist provided below.   1. Does your product match what customers are searching for? Ensure that your product aligns with customer demand; selling sought-after items gives you a competitive advantage. Listing your full inventory is advisable to provide bundle delivery and maximize benefits. Additionally, if a product sought by customers isn't listed on Coupang, being the first seller to list it can position you as the top choice. Coupang often notifies sellers via email about brands or products in demand yet unlisted; regularly check your registered email for insights on which products to list.   2. Can customers easily find your products? Emphasizing the importance of search cannot be overstated. Typically, customers search, click, and make purchases. They locate desired products, compare options, and proceed with buying. To ensure your products appear in customer searches, consider the following questions: - Have you utilized effective search terms? - Have you configured both purchase and search options?- Have your categories been precisely specified?   With filter search becoming more prevalent, it's crucial to expand search options by including product details like material, quantity, and color. Omitting these details, even if they're not mandatory, diminishes your chances of being found by customers. Remember: providing more information increases your visibility.   3. Is your inventory supply enough? Do you maintain adequate inventory levels? Regardless of a product's popularity, if it's out-of-stock (OOS), customers can't purchase it, and Coupang won't designate it as a top item. Maintaining appropriate stock levels is crucial to retaining your item's top status. Monitor your inventory status by accessing WING > Manage Products > Product Notifications and reviewing the [Out-of-Stock] and [Almost Out-of-Stock] tabs. Ensure you replenish stock for products expected to experience increased sales.   4. Does your ultimate price offer competitiveness? If you believe customers are solely seeking inexpensive products, you're mistaken. It's a common misconception that lowering prices is the only path to securing the top spot for your product. Customers aren't solely focused on low prices; they seek value. While they may opt for the cheapest option when presented with similar products, they prioritize a reliable shopping experience over minor price differences. Coupang designates sellers who offer stability and customer support as item winners, even if their prices are slightly higher. To gauge the price disparity between your product and the item winner, navigate to WING > Product Notification and review the [Non-Item Winner] tab. Remember, the final price encompasses shipping costs. Lowering product prices but inflating shipping fees can deter customers and harm sales, as shoppers are highly sensitive to shipping charges.   5. Do you offer free shipping? Through experimentation conducted on Coupang, we made an intriguing discovery. Transitioning from paid shipping to conditional free shipping resulted in a notable uptick in sales by 32%, with a concurrent increase of 38% in average visitor numbers. (Test duration: 5 weeks spanning June and July 2018; involving 233 Coupang sellers) This suggests a significant portion of customers are inclined to add additional items to their cart to qualify for free shipping. However, to prompt customers to take this action, it's essential to have a diverse array of products available. If there aren't other items to add to the cart for free shipping eligibility, customers may abandon their purchase altogether. This underscores the importance for sellers to offer free shipping and list their full inventory.   6. Have you responded promptly to customer inquiries? As a seller, it's essential to recognize that customers can be quite demanding. This underscores the importance of promptly addressing issues to avoid potential problems like stock shortages or defects. Responding swiftly to customer inquiries is just as vital as ensuring your product detail pages are visually appealing. Typically, customers rely more on product reviews than the details provided on the page when making their purchasing decisions. Therefore, it's crucial to actively manage product reviews. Your dedication will ultimately lead to consistent sales and payoff in the long run.   Conclusion In conclusion, becoming a successful seller on Coupang involves a strategic approach that focuses on meeting customer expectations and optimizing various aspects of your selling process. By ensuring that your products are aligned with customer demand, easily discoverable through effective search optimization, and competitively priced while offering value, you can enhance your chances of success on the platform. Additionally, maintaining sufficient inventory levels, offering free shipping options, and providing prompt responses to customer inquiries are essential elements for maximizing sales and maintaining a positive seller reputation. As your company endeavors to sign up as a global seller on Coupang, implementing these strategies will help you navigate the platform effectively and achieve steady sales growth.   For further assistance or inquiries, please feel free to contact us.

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South Korea eCommerce: Where to Sell

South Korea is renowned for its highly advanced internet business landscape, ranking as one of the world's leaders. In 2019, it stood as the sixth-largest eCommerce market globally, boasting a revenue of $74 billion, surpassing countries like Germany and France. Additionally, the size of the e-commerce market in South Korea is projected to be around USD 2.80 trillion in 2024, with a forecasted growth to USD 6.82 trillion by 2029. This growth is anticipated to occur at a compound annual growth rate (CAGR) of 19.49% between 2024 and 2029. However, tapping into the Korean eCommerce market presents challenges, including limited information on marketplaces and language barriers. This article aims to shed light on the Korean marketplace environment, offering valuable insights for those venturing into this dynamic market.    Naver Smart Store Naver Smart Store, an online C2C eCommerce platform owned by the Korean portal giant Naver, focuses on enabling small business owners to participate in the digital economy. One key advantage of establishing an online store on Naver Smart Store is its lower fees compared to the Coupang Rocket partnership. Additionally, Naver has announced that it will waive commission fees for sellers during the first year, aiming to support local small businesses.   Since the onset of the Covid-19 pandemic, Naver Smart Store has experienced significant growth in its seller base. The platform has witnessed a remarkable increase in the monthly average number of new smart stores, rising from approximately 15,000 per month in 2018 to about 35,000 per month in April 2020, more than doubling over two years.  Coupang Often dubbed the "Korean Amazon," Coupang stands as one of Korea's largest online retailers. Established in 2010 as a daily deals (coupon) venture, it has since burgeoned into a behemoth valued at over $9 billion. Coupang's triumph hinges on its adeptness in catering to the distinct needs and preferences of local consumers, achieved through the development of an end-to-end eCommerce platform renowned for its unparalleled delivery speed. A standout feature of Coupang is its acclaimed "Rocket Delivery" service, offering same-day or next-day deliveries, made feasible by the country's high population density and the expansive infrastructure cultivated by the platform. Remarkably, 70% of all Koreans reside within a 10-minute radius of a Coupang logistics center. Moreover, Coupang has devoted substantial efforts to optimize its mobile interface, ensuring a seamless and enjoyable shopping experience for users accessing the platform via mobile devices.   GMarket GMarket, another well-known Korean marketplace, has been under the ownership of eBay since 2009. This eCommerce platform facilitates global trade, allowing users from around the world to engage in buying and selling activities. GMarket made history as the inaugural Korean eCommerce platform to be listed on the NASDAQ in 2006 and was also the pioneer in offering an English website, a feature that garnered significant popularity among expatriates residing in South Korea.   The platform offers a wide array of products ranging from electronics to clothing to technology. With its availability in English, Chinese, and Korean languages, GMarket enjoys considerable popularity among the foreign community in Korea.   11 Street 11 Street is an e-commerce platform managed by SK, one of South Korea's largest corporations, with a significant presence in both Korea and Malaysia. It's a popular destination for finding attractive deals, coupons, and sales. With a focus on prompt delivery, most products are shipped within 2-3 business days, emphasizing secure transactions and providing seller training. Their extensive product range covers electronics, fashion, beauty, food, health, and furniture. In 2017, 11Street introduced its cross-border e-commerce platform, extending its services to clients globally.   Other Marketplaces in South Korea Interpark Kurly Market Tmon Conclusion Entering the eCommerce market in Korea can be challenging for overseas sellers due to regulations and language barriers. Creating an effective product page is crucial for convincing customers to purchase your product, particularly in competitive categories.  Moreover, providing excellent customer service is essential to meet the expectations of Korean internet users, including seamless mobile payment options, responsive customer support, swift delivery, and clear return policies.  If you're considering opening an account on Korean marketplaces but require assistance, feel free to reach out to Pearson & Partners Korea for expert guidance and tailored advice for your specific situation.

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